Sierra Frerichs
Communications Manager - sfrerichs@phoenixeagles.com
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I was born and raised in Southern California, where I spent much of my time enjoying the beach and playing competitive soccer. In 2021, I moved to Phoenix to attend Grand Canyon University. My college journey was marked by both incredible highs and challenging moments that have profoundly shaped me into the person I am today. After earning my Bachelor of Science in Sports Management in just three years, I decided to make Phoenix my home. I’m a very outgoing person who thrives on building connections, and I simply love being outdoors, whether it's exploring nature or enjoying the beauty of Arizona. Another important thing about me is that family means everything to me. I also hold my friends and my church community here in Phoenix very close to my heart. Now, I’m focused on continuing to grow and making an impact on the Valley through my work with the Phoenix Eagles!!
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I am excited to join the Phoenix Eagles as the Communications Manager, where I’ll be supporting their mission through various marketing and ministry efforts. My responsibilities will include: managing social media, website, and blog content, engaging and communicating with donors, and overseeing marketing materials. I will also lead recruiting campaigns to bring in new players, volunteers, coaches, and staff. As part of the ministry’s vision, I will serve on the leadership team for tours like the Colombia Tour, support spiritual formation across programs, and deliver devotionals at practices and games. I will also mentor young girls, guiding them in faith and leadership development, and work to establish women’s club teams by providing coaching and support as needed, bringing together my passion for outreach and sports.
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Growing up, all I desired to do was play soccer in college while studying medicine, however the Lord had different plans. In 2019, I got a really bad head injury that changed my life forever. I was told I’d never play soccer again let alone go to college. The Lord was faithful and by His grace I had the opportunity to attend Grand Canyon University where I choose to study sports management as I felt God has called me to “communicate the love of Christ, through the universal language of soccer.” I had no idea what that looked like so I kept praying for clarity on what that entailed.
During my last year at Grand Canyon I heard about MAI and the Phoenix Eagles. They were planning a mission trip to Colombia that summer and I signed up right away. The first day of the trip we got to play in a game against some locals. This was my first time playing soccer since my head injury 4 years prior. 20 minutes in, I completely ruptured my ACL and partially tore my meniscus. I decided to stay in Colombia and serve despite what had happened to me by which I experienced the Lord’s love more than ever before. Recovering from this injury has been a challenge for sure however it’s been used to refine my faith and produced perseverance in me. I have been praying for an opportunity to “communicate the love of Christ through the universal language soccer” and feel incredibly blessed to be a part of the Eagles family!